PAGE 7: Double The Mocha

Dear Navieans,

Sweet Mocha marked a major first for Navieour. More than a fall collection, it became the beginning of our very first campaign season. For the launch, we created two distinct campaigns, each giving Sweet Mocha its own point of view. One brought the collection into a warm café setting, filled with rich tones, quiet details, and the unmistakable feeling of fall. The second took Sweet Mocha to New York City, where brownstones, tree-lined sidewalks, and classic New York character created the perfect backdrop for the collection. 

Two campaigns. One collection. And a first we will always remember.

From the earliest ideas and styling to the final imagery, every detail was created to make Sweet Mocha feel like a world of its own. Seeing both campaigns come together, then watching the collection launch and make its way into the hands of our Navieans, made the moment even more special.

And what a success it was.

Your excitement, orders, comments, and support brought the entire season to life. Sweet Mocha gave us the chance to think bigger, tell stronger stories, and show a new side of Navieour. There is something especially exciting about a first, and this one gave us plenty to celebrate. Thank you for being part of it from the beginning. We have a feeling this is only the start.

xoxo,

Navieour